Johannesburg, 23 June 2011: This July, for the first time ever, music channel MTV Base (DStv Channel 322) will be hosting an event at the über-glamorous Vodacom Durban July race, in partnership with DStv Compact and Velti Events & Hospitality.
MTV Base’s ultra-stylish PIMP MY CROWN marquee promises to be the most anticipated and coveted ticket at the annual horse racing extravaganza, taking place on 2 July.
MTV Base’s PIMP MY CROWN will set an imperial new luxury standard for the socialites, fashionistas and celebrities at this year’s race, ruling regally over The Greyville Race Course, which is taking its overall theme this year as A Right Royal Affair.
From the moment guests step onto the red carpet, MTV Base’s PIMP MY CROWN will serve up a welcome fit for royalty. Out-of this-world décor, state-of-the-art sound and lighting displays, top DJs, musicians and entertainers will all be on hand -- not to mention special ‘VIP experience’ areas and luxury bars complete with flare shows and exotic cocktails. Other exciting features will include the lush Royal Lounges, the Glam Cam and a fully Pimped-out beauty salon.
From 10am to 10pm PIMP MY CROWN will serve up MTV Base Music Award 2010 winners Liquideep and Durban’s finest Big NUZ, Durban based Kwaito king Professor as well as Hip Hop leaders Khuli Chana, L Tido and AKA. Durban pop act The Arrows and Joocy will add some more homegrown talent to the PIMP MY CROWN musical mix.
Spinning the hottest sounds around will be leaders of the house scene Euphonik, Oskido, Lulo Café and local hero Tira. Also expect Ami-Lectrix and Funky G on the decks as well as P-Kuttah, Vigilante, Dimples, Switch and J Star playing the coolest Hip Hop and R&B.
MTV Base cameras will be on hand to film all the glamorous, royal action, with MTV VJ Sizwe Dhlomo filming an entire episode of his Wednesday MTV Base show Official African Chart (17:40 CAT) at the luxurious PIMP MY CROWN marquee.
Even when the last horse has passed the post, the party will just keep on rolling, as MTV Base’s PIMP MY CROWN After Party takes over top club, The Bellagio. DJs Lulo Café, Vigilante, Switch, Biz, Biggy C Deon Govender (94.7FM), Neal and Ammeth Shah will keep The Bellagio dance floor alight with a mix of Hip Hop and House grooves.
PIMP MY CROWN is brought to you courtesy of MTV and MTV Base, in partnership with DSTV Compact, Velti Events & Hospitality, Gagasi 99.5 FM, Patron and Castle Lite.
For further information, ticketing and hospitality enquiries, please contact Velti Events (Tel: 031 940 4621 / 031 940 4624; Email: mtv.pmc@veltievents.com or go to: www.veltievents.com then click on the “MTV Durban July” tab, or get your tickets via Computicket at: http://www.computicket.com/web/event/mtv_pimp_my_crown_durban_july/392922083/0/30539196
MTV Base is giving some lucky viewers the chance to win tickets to the VIP PIMP MY CROWN marquee plus exclusive After Party at Bellagio on 2 July: simply SMS “DJ plus UR Name & Age” to 33393. SMS costs R1.50. Ends 29 June, and open to all across SA.
Follow the experience on Twitter @MTVBaseAfrica
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